Social Media Tips from PodCamp Boston 6

October 3, 2011 | Blog | 2 comments

I recently attended PodCamp Boston 6, viagra canada an “UnConference” for social media enthusiasts, to gain some social media tips that I could apply to my practice. Although there were no healthcare-specific presentations (at least none on the day that I attended the event), I was able to pick up some best practices that can be applied across all industries. Many thanks to the presenters, particularly Georgiana Cohen, manager of Web Content and Strategy for Tufts University, and Lauren Vargas, Community Management Strategist at Aetna. Here are some of the tips:

– You may not need to be everywhere (Facebook, Twitter, LinkedIn, etc.), select social media sites that are most relevant to your business/organization

– Don’t just focus on the big social media channels – find where your audience lives online, particularly for business audiences who might not necessarily be on sites such as Facebook

– Social media sites are tools – don’t use them for the sake of using them, set goals and leverage the RIGHT tools to reach your goals

– Social media content is a process not a project – it requires consistent attention and work

–  Share  insights garnered from social media channels with the right contacts within your organization (e.g. customer service, marketing, sales, product development) to derive the most value from your efforts

– Understand how those in your social media community act, when and why they act and follow that conversation over time – adjust your outreach to meet their changing needs

Kara L. Nadeau

Founder and President of KLN Communications, Inc.


  • Mary Crotty, Peace Public Relations and Communications Consulting December 14, 2011 at 4:49 pm | Reply

    I am finding that my clients are asking ‘What are the most effective ways to incorporate social media into their overall communications plans” and you have outlined some great tips. I will use these as I strategize with my clients. Thank you!

  • Landon December 14, 2011 at 7:41 pm | Reply

    Great post Kara! Great that you went to this. I really don’t think social media outlets are going away. It will be interesting to see what new businesses are going to be like in the next five years with the next generation already having the advantage of growing up with this self promoting tool.